Truly good books are few and far between — and so they’re priceless There are two camps of “good books” and both of them are rare. The first is good content. They deliver a message that stands on its own. The writing only needs to be good enough to allow you to follow. The second is good craft. It doesn’t matter as much what the content is because the writing is so goddamn beautiful it all but sings off the page. (Writing that offers both, it should be said, is the incredibly rare and precious gem indeed.)